CEM Goes Beyond Customer Service
The term customer experience management is basically a new twist on familiar concepts of customer service, customer satisfaction and customer loyalty. These terms are normally associated with a...
View ArticleSocial Media and Customer Service
When considering customer experience management solutions, some companies feel that social media is more useful for consumer-facing companies than B2B relationships. In fact, social media plays an...
View ArticleRewards of Customer Experiences
It’s no secret that creating a positive customer experience can have a positive ripple effect throughout an organization, improving customer retention and boosting a company’s bottom line. However, at...
View ArticleTaking CEM Lessons From Disney
In the entertainment industry, Disney has been one of the most visible companies for decades, staying there, in part, because of its strong customer experience strategies. That focus on customer...
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